A Síndrome de Galápagos e outros aspectos culturais materializados no design gráfico japonês contemporâneo
Abstract
Japanese graphic design has strong global representation compared to other Asian countries. This phenomenon could be in part explained by Japan’s receptiveness to Western influences and by the indigenization of these foreign ideas to Japanese local taste. The adjustments made to the Japanese public are sometimes so specific to the local habits that the chances to succeed outside of Japan would be almost nil. "Galapagos Syndrome” is the name given to the Japanese consumer market and its solutions in the area of design. Examples of images produced in Japan will be analyzed according to a prior theoretical framework regarding at least three characteristics peculiar to Japanese society and culture: the problem of Galapagos Syndrome, the cultural phenomenon of kawaii, and written systems in Japan (hiragana , katakana, kanji and rōmaji).
Keywords: graphic design, galapagos syndrome, japan, kawaii, kanji
Share
